从“重流量”转向“建生态” 中国车企体育营销驶入下半场

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从“重流量”转向“建生态” 中国车企体育营销驶入下半场

台湾10月金融机构日均拆款成交量增逾七成

台湾公布10月金融业拆款与商业本票统计。银行等机构间的日均拆款交易量达到1749亿新台币，比9月增加734亿，增幅72.32%。同期日均拆款余额为5223亿新台币，比上月增加759亿，增长17.00%。交易量统计期间内的成交，余额衡量尚未结清的规模，两者即使同时增长，幅度也可能明显不同。

从资金提供方看，本地银行占拆出金额的89.43%。从资金需求方看，本地银行占拆进的58.36%，票券公司占26.02%。票券市场方面，10月底商业本票余额约4.27万亿新台币，较上月增加396亿。30天期商业本票初级市场月平均利率初估为1.95%，次级市场同期限成交利率平均初估为1.75%。两项利率分别对应发行和交易，统计中的短期票券还包括商业本票以外的品种。

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